Online Marketing & Advertising Degree Program

A business degree in Marketing and Advertising equips students with skills in studying consumer behavior and trends as well as the know how to reach a company's target audience and promote its services and products to clients. Students will gain experience in direct marketing, copywriting, developing effective publicity campaigns, and product promotion.

Coursework May Include:

• Advertising Layout
• Media Strategy
• Consumer Behavior
• Advertising Campaigns
• Writing Copy
• Visual Communication
• Principles of Sales
• Principles of Marketing
• Business Information Systems
• Journalism
• Photography

Skill Acquired

In a good marketing and advertising program, students will study theory as well as gain practical experience through internships. Along with courses in marketing and advertising campaigns, students should take courses in computer science, journalism, business management, and statistics.

Why Earn this Degree?

Combining the study of marketing and advertising gives graduates an enormous amount of career possibilities. Although it is a highly sought after field, graduates may find employment as copywriters, account executives, market researchers, salespeople, media planners, or publicity consultants. This is a versatile program that prepares students for entry-level positions with a variety of small and large businesses and non-profit organizations in all geographic locations.

Economic Outlook and Salary Information

This field is expected to grow faster than most in the next 8 years. Positions are competitive, but graduates who are well skilled in computer systems and are willing to work long hours will find it a very lucrative profession. According to the United States Bureau of Labor Statistics (BLS), www.bls.gov, there were over 600,000 jobs in marketing and advertising management in 2004. The median annual earnings for marketing managers were $87,640, and the median annual earnings for advertising managers were $89,570.