Occupations Related to Market and Survey Research

Market and survey researchers perform research to find out how well the market will receive products, services, and ideas. Such research may include planning, implementing, and analyzing surveys to determine the needs and preferences of people. Other jobs using these skills include economists, psychologists, sociologists, statisticians, operations research analysts, management analysts, and urban and regional planners. Market and survey researchers often work closely with advertising, marketing, promotions, public relations, and sales managers. When analyzing data, market and survey researchers must use quantitative skills similar to those of mathematicians, cost estimators, and actuaries. Also, market and survey researchers often are concerned with public opinion, as are public relations specialists.

(Source: BLS)