Job Outlook is Good for Market and Survey Researchers

Employment of market and survey researchers is projected to grow 20 percent from 2006 to 2016, faster than the average for all occupations. As companies seek to expand their market and as consumers become better informed, the need for marketing professionals will increase. In addition, globalization of the marketplace creates a need for more market and survey researchers to analyze foreign markets and competition.

Marketing research provides organizations with valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and plan more effectively for the future. Survey researchers also will be needed to meet the growing demand for market and opinion research as an increasingly competitive economy requires businesses to allocate advertising funds more effectively and efficiently.

Market research analysts should have the best opportunities in consulting firms and marketing research firms as companies find it more profitable to contract for market research services rather than support their own marketing department. However, other organizations, including computer systems design companies, software publishers, financial services organizations, health care institutions, advertising firms, and insurance companies, may also offer job opportunities for market research analysts. Increasingly, market research analysts not only collect and analyze information, but also help clients implement analysts’ ideas and recommendations.

(Source: BLS)